Marketing Plan For Panera Bread - 1704 Words

Panera Bread is a company that has capitalized on the â€Å"fast-casual† restaurant experience. Their aim was to provide a specialty bakery and cafe experience to urban and suburban workers and dwellers. They are categorized as bakery-cafes and currently have over 2000 stores worldwide. They are currently leading their industry in terms of number of stores and profits; they had $1.8 billion in corporate revenues in 2011, $3.4 billion in systemwide store revenues, and an average sales of $2.3 million per store location (Thompson, p. C-96). Their strategy is to open up more stores worldwide and keep their customers loyal through an attractive menu and the dining ambiance of each store. Panera strived to be the first choice for customers craving fresh, made-to-order sandwiches and breakfast items as well as baked in-house breads and pastries. They targeted â€Å"urban workers and suburban dwellers† looking for a quality, quick meal in combination with a pleasant dining exp erience. Their long-term plan was to make Panera Bread â€Å"a nationally recognized brand name and to be the dominant restaurant operator in upscale, quick service dining† (Thompson, p. C-97). Panera’s strategic issues were that they were trying to establish their name while there was a weak economic recovery going on in the United States: There was a 8 percent unemployment rate and an intensely competitive restaurant industry. Another of Panera’s strategic issues was that they were attempting to tackle an industry whereShow MoreRelatedMarketing Plan For Panera Bread1903 Words   |  8 PagesPanera Bread bakery-cafes showcase the art and craft of bread making, helping customers truly appreciate and enjoy a great loaf of bread by studying its crust, crumb and craft. Panera Bread understands that great bread makes great meals, from made-to-order sandwiches to tossed-to-order salads and soup served in bread bowls. The Panera Bread ® legacy began in 1981 as Au B on Pain Co., Inc. Founded by Louis Kane and Ron Shaich, the company prospered along the east coast of the United States and internationallyRead MoreThe Marketing Plan For Panera Bread Co.1677 Words   |  7 Pagescustomers† (Walker and Merkley 2). Fast-casual restaurants offer much higher quality in food than fast food restaurants especially by providing fewer processes and frozen ingredients. This industry is very competitive and the article states that, â€Å"Panera Bread Co. was the segment leader, and Chipotle was number two in 2014 with a 17% value share† ((Walker and Merkley 2). Chipotle however did not have to compete in price because their customers perceived the value in different aspects of the dining facilityRead MorePanera Bread Company : A Market Driven Approach1536 Words   |  7 PagesPanera Bread Company is the widely acclaimed bakery/cafà ©, which operates in the fast casual food restaurant industry. It was originally founded in 1981 by Louis Kane a nd Ron Schaich, as Au Bon Pain Company with several chains. In 1993, Au Bon Pain Company purchased Saint Louis Bread Company, which is located in St. Louis Area. In 1999, the founders sold Au Bon Pain Company and renamed it as Panera Bread. Currently, the company owns 1,845 franchise stores in 45 states in United States and in OntarioRead MorePanera Bread Company Essay1348 Words   |  6 Pagesâ€Å"A loaf of bread in every arm† is the mission statement of Panera Bread Company (Vincelette Fogarty, 2010, p.1). Panera started as a small bakery under the name Au Bon Pain and grew to one of the largest fast food service companies in the U.S. In 2008 they had the 5th overall rating in the restaurant industry. â€Å"Panera Bread is widely recognized for driving the nationwide trend for specialty breads† (Panera Bread, 2011). Company Timeline Over $3 million in debt and preparing to file for bankruptcyRead MoreHistory of Panera Bread1861 Words   |  7 Pages PANERA BREAD HISTORY Panera Bread started in 1981 as Au Bon Pain Co., Inc. Founded by Louis Kane and Ron Shaich; the company prospered along the east coast of the United States and internationally throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category. In 1993, Au Bon Pain Co., Inc. purchased Saint Louis Bread Company, a chain of 20 bakery-cafes located in the St. Louis area. The company then managed a comprehensive re-staging of Saint Louis Bread Co.Read MoreEssay Panera: A Competitive Plan For Success1347 Words   |  6 PagesAs you walk through the doors of Panera Bread, the lighting and dà ©cor calm you while the fresh smells of the bakery envelop you. Every detail has been carefully coordinated to ensure a high quality dining experience at a reasonable price. This sophisticated concept for Panera began when a cookie company and a fast casual restaurant, called Au Bon Pain, synergized their efforts and found a propitious niche between fast food and fine dining (Repetti Vincelette, 2005). By 2003, the company was ableRead MoreCase Analysis1672 Words   |  7 PagesPanera Bread Company Panera Bread Company is a place where patrons can get quality food of its menu without waiting for long period of time. Panera Bread Company competitors are fast food chain restaurant and other place that provide on the go services. The major tactic that this company has applied is to provide variety of deli-style menu with attractive ambience for its patrons. The menu provide quality food for patrons, it contains varieties of sandwiches, fresh baked breads, soups and freshlyRead MoreEssay about Panera case review935 Words   |  4 Pages Panera Case Review TOPIC PAGE Synopsis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 LITERATURE REVIEW KEY PROBLEM AND THE OPPORTUNITY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦4 ALTERNATIVE SOLUTIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.................5-6 SELECTED SOLUTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 IMPLEMENTATION/RECCOMENDATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . WORKS CITED†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 SYNOPSIS This video highlights the origins of Panera BreadRead MorePanera Bread: SWOT Analysis and Recommendations891 Words   |  4 PagesPanera Bread Introduction Panera Bread (NASDAQ: PNRA) is one of the most financially successful quick service restaurant (QSR) chains operating in North America today, having attained a $4.3B market capitalization value as of this writing in July, 2012. Panera is achieving a 7.6% Profit Margin and 12.36% operating margin, both of which are difficult to maintain in an industry known for very rapid product lifecycles and the need to continually invest in the customer experience (Andersson, MossbergRead MorePanera Bread Case844 Words   |  4 PagesPanera breads business model is, â€Å"to provide a meal and dining environment of sufficient high quality that customers would gladly pay for that quality – at a price that would also make the company financially successful† (Panera Bread Case). Through Panera Bread’s business model one can see that they took the marketing technique of higher quality for slightly higher prices. Panera bread differentiated itself from many competitors through its superior quality and welcoming environment. This business

Bee Colony Algorithm For Rectangle Packing Problems Design Essay Free Essays

string(54) " length L of infinite occupied is minimized \[ 1 \] \." Packing job is considered as an NP-hard job. It is an optimisation job of happening an optimum agreement of a set of points in a larger container with the aim of minimising the spread on the packing country or maximising the container use. This sort of job occurs in different industries and is important in mechanical design and industry, transit and in the development of a good layout design of an endeavor [ 9 ] . We will write a custom essay sample on Bee Colony Algorithm For Rectangle Packing Problems Design Essay or any similar topic only for you Order Now This job has been studied and different algorithms have been applied to come up with an optimum wadding agreement. Some optimisation algorithms that were used in work outing were familial algorithm and atom drove algorithm. Furthermore, another optimisation and swarm-based algorithm called the Artificial Bee Colony ( ABC ) algorithm is presented in this paper. It is an algorithm that is based on the scrounging behavior of bees. In this survey, the research worker will utilize the Artificial Bee Colony Algorithm in happening an optimum agreement of jammed rectangles. Packing jobs consider a set of points and a bin that will keep the points which aim to pack points every bit dumbly as possible with really optimum to no spreads. Packing jobs are helpful and widely used in several Fieldss such as in fabrication and in state of affairss like make fulling up containers, lading burden, ship edifice, building and ornament layout and so on [ .. ] . Packing jobs are classified depending on the job ‘s application and aim. Some of the most of import jobs such as cutting stock, backpack and bin packing [ 4 ] are defined below. The cutting stock job is about cutting various-sized pieces out on a given stock sheets. The job can either be a trim-loss job or an mixture job. Trim-loss Problem Trim-loss job is the allotment onto stock sheets of pieces of different sizes demanded by the clients with the purpose of minimising the cost of waste. Assortment Problem The mixture job is concerned in finding the size of the pieces or points to be kept in stock of sheets such that the best choice of points is used so waste is minimized. Knapsack Problem The backpack job describes the procedure of packing the most valuable points into a fixed-sized storage such as a backpack. The job consists of points with matching weights and values and a backpack of limited capacity. The aim of the backpack job is to find which points that maximize the value should be in the backpack given that the entire weight of the points is at most of the weight of the backpack. Taken from [ 12 ] Figure.1: Illustration on the backpack job Bin Packing Bin wadding job has a aggregation of points of different sizes and a figure of bins holding the same horizontal and perpendicular dimensions. There are different sorts of bin packing such as 2D wadding, 3D wadding, additive wadding, battalion by weight and more [ 14 ] . The aim of the job is to merely pack the points into the bins minimising the figure of bins used. Taken from [ 13 ] Figure.2: Bin wadding of different forms Loading Problems Loading jobs deal with rectangular boxes that are to be packed into a rectangular palette. These jobs can be classified into maker ‘s and distributer ‘s burden jobs [ 4 ] . Manufacturer ‘s and distributer ‘s burden jobs are chiefly concerned with the wadding of indistinguishable and non-identical rectangular pieces severally. The aim of lading jobs is to happen an optimum wadding form such that the figure of boxes to be placed in a certain palette or container is maximized. Taken from [ 15 ] Figure.3: Illustration on palette burden jobs for indistinguishable boxes Other Discrepancies of Packing Problems There are several sorts of packing jobs. The followers are some packing jobs that deal in â€Å" happening the maximal figure of a certain form that can be packed into a larger, possibly different form † [ 3 ] . Sphere in Cuboid – a sphere wadding job that involves in happening an optimum agreement of given a set of spherical objects with diameter vitamin D be packed into a cuboid with a size of a ten B x degree Celsius Packing Circles – are some circle packing jobs that attempt to pack a set of indistinguishable circles into a circle or another form Taken from [ 5 ] A ; [ 6 ] Figure.4: ( a ) Circles in circle, ( B ) Circles in square ( degree Celsius ) Circles in equilateral trigon and ( vitamin D ) Circles in regular hexagon Packing Squares – shows a set of indistinguishable squares packed inside a form such as the square and circle Taken from [ 5 ] A ; [ 6 ] Figure.5: ( a ) Squares in square and ( B ) Squares in circle Rectangle Packing Problems Rectangle Packing Problem Definition Rectangle wadding job is an optimisation job of apportioning a set of rectangle points into a larger rectangle, the container with the aim of minimising the packing country or the country wasted [ 8 ] . The set of rectangle points has different dimensions of width tungsten and tallness H and the entire country of the points should non transcend the country of the container width W and height H. The arrangement of the points is described by the undermentioned set of restraints [ 8 ] [ 10 ] [ 11 ] . No imbrication of rectangle points. No points must be wider or taller than the size of the container. Edges of the points must be parallel to the container ‘s border Taken from [ 7 ] Figure.6: Illustration of a authoritative rectangle wadding job process Taken from [ 1 ] Figure.7: A sample wadding of 9 rectangular points – 90o rotary motion allowed Taken from [ 1 ] Figure.8: A sample packing – fixed orientation, no rotary motion allowed Other Rectangle Packing Problems Packing Into An Open-ended Rectangle The job is described as arrangement, without overlapping, a set of rectangle points of different sizes in an open-ended rectangular container of width W. A rotary motion of 90A ° is allowed every bit long as no points overlap. All the rectangle points should be pack in manner that the entire length L of infinite occupied is minimized [ 1 ] . You read "Bee Colony Algorithm For Rectangle Packing Problems Design Essay" in category "Essay examples" Taken from [ 1 ] Figure.9: A possible agreement of eight points Taken from [ 1 ] Figure.10: Packing into an open-ended rectangles with three different breadths. Packing Into Rectangles of Fixed Size The thought behind this job is similar to usual bin packing jobs. It consists of rectangle points of different horizontal and perpendicular dimensions and a set of rectangular sheets of fixed length and breadth. The aim is to â€Å" happen an agreement of the pieces that minimizes the figure of sheets needed † [ 1 ] . Taken from [ 1 ] Figure.11: Packing into fixed sized rectangles Drove Intelligence Swarm intelligence is defined as â€Å" any effort to plan algorithms or distributed problem-solving devices inspired by the corporate behavior of societal insect settlements and other carnal societies † [ 19 ] . What makes drove based algorithms an interesting mechanism for work outing jobs particularly NP-complete jobs is the two cardinal constructs within, self-organisation and division of labor. Some illustrations of swarm-inspired algorithms and surveies are Particle Swarm Optimization ( PSO ) , ant settlement, bee settlement, flock of birds and more [ 19 ] . The Artificial Bee Colony Algorithm The Artificial Bee Colony ( ABC ) algorithm is a nature-inspired optimisation algorithm defined by Dervis Karaboga in 2005 [ 2 ] . Based on the scrounging behavior of bees, the purpose of the algorithm is to happen nutrient beginnings with high nectar sums and finally take the 1 with the highest sum. In the ABC algorithm, bees are grouped into employed bees, looker-on bees and lookout bees. The employed bees are the 1 that exploit and keep the information of a peculiar nutrient beginning. The information on a specific nutrient beginning is so shared by each employed bees to the looker-on bees through a shake dance. Then, nutrient choice is done by the looker-on bees. These bees determine the quality of the nutrient beginnings and acquire to take the best nutrient beginning. When a nutrient beginning of an employed bee has been abandoned, this bee becomes a lookout bee. Scout bees are responsible for researching and seeking possible nutrient beginnings around the country. The Waggle Dance Bees need to pass on with other bees in order for them to happen and garner nutrient indispensable for the endurance of their settlement. One of the most interesting and challenging mechanisms of discoursing around the carnal land peculiarly Apis melliferas is dancing. Information on a certain nutrient beginning off from their hive is passed on to other bees through a shake dance. A shake dance is performed by a lookout bee informing his hive mates the exact way and distance to the nutrient beginning. During the shake dance, the bee performs an eight-figure form dance where it foremost walks in a consecutive line while waggling his tail back and Forth. Then looping is done in jumping waies and travels the consecutive line over and over once more capable to the way and the distance being relayed. Walking in the consecutive line indicates the way and figure of shakes refers to the distance of the nutrient beginning [ 16 ] [ 17 ] . Taken from [ 16 ] Figure.12: The shake dance The Algorithm The chief stairss of the ABC algorithm from [ 19 ] consisting of the employed bees, the looker-on bees and the lookout bees is given below. Figure.13: Main stairss of ABC Pseudocode of ABC The elaborate pseudocode of the ABC algorithm shown in [ 20 ] is given below: Initialize the population of solutions Xi Measure the population cycle=1 Repeat Produce new solutions ( nutrient beginning places ) Vi in the vicinity of Xi for the employed bees. Apply Greedy Selection Calculate the chance values Pi for the solutions Xi by agencies of their fittingness values utilizing the equation Normalize Pi values into [ 0,1 ] Produce the new solutions ( new places ) Vi for the looker-ons from the solutions Xi, Apply Greedy Selection Process for the looker-ons between Xi and Vi Determine abandoned Solutions, and replace it with new randomly produced solutions Xi for the lookout Memorize the best nutrient beginning place achieved so far rhythm = cycle+1 UNTIL ( rhythm = Maximum Cycle Number ) Initially, random executable solutions ( nutrient beginnings ) are generated and evaluated. Then, the employed bees will seek for new solutions in the vicinity out of the current solutions and the greedy choice is applied. The choice of much fitter solutions is done by the looker-on bees and is dependent on the fittingness value. The nutrient beginnings that do non better after a series of loop are abandoned and the bee associated to it eventually becomes a lookout. The lookout will seek for a new nutrient beginning once more. The whole procedure continues until the expiration standard is satisfied. Neighbourhood Search Neighbourhood searching is the procedure of bring forthing better solutions from the current executable solutions. A new solution is generated utilizing the equation below: ( 1 ) where XA ­ij is the value of cell in solution XA ­i ( current solution ) which is indiscriminately picked, XA ­kj is the value of cell J in XA ­k, a random solution non equal to XA ­i, O is a random value in the scope of [ 0, 1 ] . Greedy Selection The greedy choice is responsible of doing and taking the optimum solution at each phase of the procedure. Fitness Function A fittingness map determines the quality of a nutrient beginning ( solution ) . The higher the fitness value of the equation below, the better the solution is. ( 2 ) where is the cost map Probability Function The chance map determines the chance that a peculiar nutrient beginning will be preferred by looker-on bees. The chance value is calculated utilizing the expression below: ( 3 ) where I is the current nutrient beginning and Sn is the entire figure of nutrient beginnings. Literature Review In the paper â€Å" An Improved Genetic Algorithm for the Packing of Rectangles † by Ming Le Stefan Jakobs [ 22 ] in his paper entitled â€Å" On familial algorithms for the wadding of polygons † implemented a intercrossed attack to familial algorithm. Jakobs used the bottom-left-condition to cut down the figure of possible wadding forms. The initial population is composed of width-sorted sequence of agreements based on the bottom-left regulation. A rectangular piece is moved get downing from the upper right corner of the country and moving every bit far as to the bottom so allotment is done every bit far as to the left corner of the bounding rectangle. This construct of a intercrossed familial algorithm was besides used in wadding of polygons job. Chen Zhao, et al [ 23 ] introduced the construct of Discrete Particle Swarm Optimization ( DPSO ) algorithm. In this method, a. For a elaborate treatment on the said method, see [ 23 ] . Statement of the Problem Packing jobs such as rectangle packing belongs to the category of NP-hard jobs since there is no easy manner to find the optimum solution for every instance. Finding the best manner of suiting a figure of rectangles into a larger rectangle is a clip devouring repeating undertaking and involves a really big solution infinite. The ABC algorithm, a new swarm-based methodological analysis, has been proven to be an efficient attack that solves optimisation jobs in assorted countries. Some research surveies besides show that ABC outperforms other optimisation techniques such as familial algorithm. In this survey, the ABC algorithm will be implemented to work out rectangle packing jobs. Therefore, this paper will prove the efficiency of the ABC algorithm in happening the best possible agreement of packing rectangles. Timeline The tabular array below shows the undertakings and their corresponding clip periods that I intend to set about to successfully finish this research. Undertaking No. Time Period Undertaking Description 1 Dec 13 – Dec 19, 2010 Research and reading of bing documents and published surveies sing rectangle wadding jobs and the ABC algorithm. Making of the first bill of exchange of the Thesis Proposal. 2 Dec 21, 2010 – Jan 04, 2011 Execution of the proposed algorithm. Making of the Proposed Approach portion of the thesis. 3 Jan 05, 2011 – Feb 2011 Testing and debugging. Experimentation stage. Making of the 10-page conference paper and 5-page URS paper. 4 Feb – Mar 2011 Finalizing of documents and other necessary demands 5 Mar 2011 Submission twenty-four hours How to cite Bee Colony Algorithm For Rectangle Packing Problems Design Essay, Essay examples

Prescription Drugs Essays (381 words) - Pharmaceuticals Policy

Prescription Drugs In a recent article, an MNBC correspondent brought up the issue of high prices on prescription drugs. Many of these drugs are special vitamins, as well as supplements that certain peoples bodies lack and need and are forced to buy. This poses a financial problem. If this were to happen in both Canada and the United States, many families in both countries would suffer severely for this medical reason, a reason they shouldn't have to pay for. In some aspects, this is selfish of the government. By leaving these drugs to be overpriced, the government is basically turning a blind eye towards the fact that many of these people are having to spend an extra thousand dollars, maybe an extra thousand dollars they don't have. The prices on these drugs could easily be regulated, but, as stated in the article, the money that these companies receive goes towards research and cures for the treatments these people are receiving. So it comes down to health care. Should the health care system pay for these? While it would solve problems, it would also produce them. People with privatize health care are settled, they put in a certain amount of money each month, and they get these medications along with the system. If a common health care system would pay for these drugs, two things would occur. First, the health cares budget would go down. Not just a little, but it would plummet. Health care coming out of taxes would not be enough, and as a result, taxes would be raised. This is probably the last thing people want. Secondly, many, many people would go away from the deal much richer. Basically, it's like asking for everyone else to pay for their problems. So who's to blame? Nobody, really. You can't say it's a persons fault for being sick and requiring medical help. Also, you can't expect everyone else to pay for them to get better, a lot of people can't afford higher taxes, and it's punishing them. So it is a problem with difficult solutions, but the best solution would be for the government to limit the high prices of these drugs, but at the same time, put more and more money into research for finding a cure for these illnesses. This would solve both problems, and with the budget in both Canada and the United States, this wouldn't pose too many financial problems. Bibliography http://www.msnbc.com/news/245699.asp

Mental health issues, only if you’re white. Professor Ramos Blog

Mental health issues, only if you’re white. In the article â€Å" Differences in Mental Health Outcomes among Whites, African Americans, and Hispanics Following a Community Disaster.† A case study using 2,180 people was done in NYC after the 9/11 terrorist attack to see the effects of mental health issues regarding race and ethnic groups. This included a diverse range of gender, age (18+) and races including white, black, Dominican, Puerto Rican and other Hispanic groups. It was a year long study to look into if ethnic minority’s have poorer mental mental health realitive to whites. Taking a look into four major mental health issues, including post traumatic stress disorder ( PTSD), depression, anxiety, along with general/ physical health. Also taking into consideration educational and marital status, income, immigration status, church attendance along with past health issues.   They found that minorities did not have a greater chance of having PTSD but would have more severe symptoms compared to the whites. Th ey also found that ethnic minorities were more likely to report negative life events but receive lower levels of social support for these instances than whites. Also finding that African Americans and Puerto Rican’s are twice as likely to meet criteria for panic attack’s than whites, African Americans are subjected to discriminalization and marginalization, this study shows that pherhaps this is why they are more vulnerable to panic attacks.   In the (2001 Noris, Perilla and Murphy) cases study using whites in Florida and Mexicans from Mexico and how they mentally respond to natural disasters like hurricans. They argue that Hispanics in general acknowledge their symptoms as personal shortcomings and failing. However there is little support to show that Latinos and African Americans suffer worse mental health than whites especially following tramatic events. Dissusion question If no one ethnic group is more prone to mental health disorders, then why it it more socially and culturally acceptable for whites to express these health concerns more easily than minorities. How can we make minorities feel safe to express their mental health issues.

Increase Your Traffic + Get Better Results With This Content Distribution Strategy Template

Increase Your Traffic + Get Better Results With This Content Distribution Strategy Template If youve been working on search engine optimization  or any form of promotion for your content, you might have come across the term â€Å"content distribution†. You’ve just spent loads of time and money to produce an amazing whitepaper, video, or other content types†¦ Now, it’s a waiting game as all those readers come rushing in to read your amazing content piece, right? If only it were that easy. Just because you’ve finished the content, doesn’t mean you’re done. In some ways, the hard work is just beginning. Now you’ve got to promote it, and in a world where there are 4 million blog posts published on the Internet every single day, your content distribution strategy has to be on point. This post breaks down the best ways to promote your content, how to create a distribution strategy, and why its so important to your marketing. Recommended Reading: How to Write White Papers People Actually Want to Read (Free Template) The Best eBook Template to Generate More Subscribers (+ Easy eBook Ideas) Download This Content Distribution Template But first, check out this content distribution template. You’ll find an easy-to-follow template to track your entire content distribution strategy from start to finish. It’s also easily customizable for each of your projects to make sure that you’re promoting each content item in the best way. What is Content Distribution? While it's a term thrown around in numerous marketing circles, it can have numerous meanings. As distribution has become more important to the success of content today, it’s important to understand the nuts and bolts of content distribution as a term. Content distribution  is the act of promoting content through any means by companies and brands to provide content to its targeted audience. It breaks down into three different areas, owned channels, earned channels and paid content. These three channels provide the fundamentals of how you distribute the content appropriately. Owned Channels These channels are the foundation of your entire online presence. It's any medium that you create and control. Common examples would be your website or an app you've developed. But these days, your social media page, your blog, or even a YouTube page, are all classed as owned channels. Without sufficient content on your own channels, your brand is not able to build, which can limit your ability to convert customers. To make the most of your own channels, you can break your techniques down into three individual components. The content:  Content is key to your entire operation, and the distribution of content can include blogs, e-books, infographics, as well as videos. Videos have been vital in improving promotion, especially search engine optimization, as videos generate a 41% higher click-through rate  than plain text. Posting and sharing of information:  The bread and butter of engaging with potential and existing customers. By posting information and sharing it via social media platforms, you can build a following and tempt new custom in. This helps to direct traffic to your website as well as using social media to get your content to a broader audience. Marketing via email:  While social media is a great way to engage with your customers, email marketing is a great way to make the most of your existing contacts and to convert them onto your latest products. Earned Channels Earned channels are essentially the equivalent of word of mouth. If the content that you post on your owned media is picked up by third-party sites, this results in organic search engine rankings. The most significant driving forces behind earned media boil down to two things: Search engine ranking:  The rankings can be determined by numerous components, but primarily it's about a good SEO strategy. Search engine optimization  is such an evolving beast that to make earned media shareable by third parties, the content working in conjunction with ranking on the first page are the two components that need to be in tandem with each other. The content distributed by the brand:  no matter how you dress it up, the content has to be good enough to warrant mentions, reposts, recommendations, and shares. Paid Channels The paid channels refer to the external marketing approaches that, as you would suspect, results from a paid placement. It can be argued that paid media appears to be unnecessary, especially in comparison to earned and owned channels, but this third aspect works with the other two channels to help a business grow significantly. Ultimately, paid media is one of the best and quickest ways to get traffic. Think of a stagnating business that's not able to establish its brand. By investing in paid media to display content across social networks, you are getting exposure in a way that would not happen if you were to go through organic methods. For example, a promoted post may very well be a new customer’s first experience of your brand. This results in increased traffic and this traffic can be easier to track than other organic methods. As social media can provide appropriate statistics on the leads or clicks your page content gets, this can give you instantaneous feedback as to whether this method is working for you. And as the three most prominent areas of paid media are branded content, display ads, and PPC  advertising, it's likely you are already making headway through the paid channels anyway. But by using paid channels in conjunction with earned and owned channels, you are supporting your brand with that all-important trifecta of content distribution. Why Content Distribution is Important Content and its success is all about planning and preparation. You could argue that it's about the type of content you create, but content distribution and great content are two sides to the same coin. Recently, 56% of marketers  stated they outsource one part of their marketing strategies, which has resulted in an increased need for help in content creation. And as 78% of marketers have reported that their business has improved due to better content creation, this shows that enhancing the content through these three channels has improved marketing in numerous ways. To improve your marketing capabilities, you cannot rely on one aspect of your content distribution. Breaking it down into these three essential components, and following them to the letter, will result in a brand that is evenly distributed. Content is king, and as content distribution becomes highlighted as one of the biggest marketing opportunities that brands don't utilize, harnessing these three different areas can push a struggling business into more prominent quarters. Many brands may make the most of one or two areas of this trifecta, but, if you recognize that you're not making the most of all of them, this will soon become apparent. So many brands make the most of PPC or plunge their efforts into search engine optimization, but to be competitive and to maintain an edge, content distribution is the missing ingredient. For those brands looking to improve their strategies, looking to keep on top of trends, and make the most of marketing tools, ensure your content distribution is at the forefront of your marketing strategy. How to create a #content distribution strategy with a free template.How to Create a Content Distribution Strategy Step-by-Step Providing relevant content at the right time to the people who need it is an integral part of digital marketing, but it won’t happen by accident. To achieve an effective content distribution, you need to follow a step-by-step strategy. List Your Target Distribution Channels Your target distribution channels are the sites, organizations or entities from which you disseminate content. Content marketing distribution channels may include social networks, your website, a partner blog, a podcast or some other digital medium. Before you begin your content distribution strategy, therefore, it’s worth writing down a list of all the ways you’ll distribute your content with a brief justification for why. Guest Posts on External Websites Guest posts on external websites have two functions: to promote your content  to a new audience and to create links to your site for SEO purposes. These articles can introduce your content to people who wouldn’t ordinarily see it and who might benefit from it in the future. Before posting on external sites, think about whether they attract visitors who could benefit from your product. Here’s an example of a guest post on Convince Convert by . Another strategy for guest posting is to reach out to bloggers of articles that already exist on your target keywords. You can ask the author to add a section about your tool/product with a link back to your website. Online Communities Online communities are any place on the web where people gather to interact. Distributing content through these channels (Facebook groups, LinkedIn groups, Reddit, forums, etc.) can be effective because communities naturally generate interest and engagement. Ideally, you want to create shareable and â€Å"commentable† content that produces a buzz. Be careful with this tactic however, you want to genuinely helpful and not promotional. Here’s an example of a discussion on Reddit regarding Facebook advertising. This would be a good opportunity to link to a content piece from your blog that helps solve the poster’s problem. External Podcasts External podcasts  can be an excellent vehicle for distributing content to a new audience. Many media firms, like the BBC and the Wall Street Journal, give space to businesses on their podcasts to speak about what they do. This example is from the Wall Street Journal is inspired by the popular column which commuters can turn to for insights on business, the economy, markets, and politics. The content on podcasts is usually newsworthy and topical. It can be a great way to increase brand awareness and reach new audiences that are not aware of your product or service. Internal Blog Posts Blog posts on your own site are an opportunity to tell your audience more about yourself and provide them with real value. Coca-Cola  - the world’s premier soft drinks brand - has one of the top company blogs in the world. It talks about its approach to corporate responsibility, its plans to make the business more sustainable, and how the company operates internally. The blog is a great tool to get readers engaged in content and up-to-date with trends. Internal Videos Internal videos are videos that companies make for the benefit of their colleagues. Although most businesses focus on external videos - or those that are customer-facing - internal videos can have tremendous value for training and teaching staff about the company values. Walmart  has been using internal videos to distribute content for many years to teach new hires about the importance of warehouse safety and correct lifting techniques. Webinars Webinars  are interactive online seminars where a company imparts information and then invites guests to ask questions and give feedback. ARK Invest  is an investment broker with a focus on future technology. The firm hosts monthly webinars where it explains to customers why it is investing in certain sectors (like robotics or genetics) and how they think the market will adjust to new technological changes in the future. Investors can then ask questions about why the firm is investing their money in a particular way. Demos Demos of how a product works are a great way to get information across to customers. Although demos are usually explicitly promotional, this doesn't mean that they can't be used to educate customers about the powerful benefits of a new product. In 2018, Google demoed  its new product, Duplex, which is an AI voice bot that can conduct basic conversations on a user’s behalf (for instance, book a table at a restaurant). At Google I/O 2018, the company demonstrated the product live, showcasing it’s audience the benefits directly. Infographics Infographics  use a combination of pictures and text to convey information or statistics readably. Supply Spy, a firm that helps users research Amazon products, has an infographic which breaks down the complicated topic of Amazon seller fees into manageable chunks, helping to make the subject more approachable. Guides Shopify is a platform which provides a range of utilities to budding online retailers, such as website design and payment facilities. Setting up an online store can be a complicated business, so Shopify provides guides  for all sorts of things, such as how to sell on eBay, small business marketing on Twitter, selling products on Amazon, and how to grow an e-commerce business with email marketing. Social Media Channels Pizza Hut  is one of the most interesting examples of a company that uses social media distribution effectively. Rather than use its Twitter feed to advertise money-off coupons (which seems to be the default position of many other pizza chains), it uses social media to celebrate the product that it sells. By doing this, it creates much more engaging, likable and sharable content and video. Email Email marketing has the highest ROI of any form of digital marketing, according to  Litmus Software. Many companies use email to distribute special offers and deals tailored to their customers, but the most successful email campaigns tend to be those that communicate genuinely exciting information. Evans Cycles, a cycling firm based in the UK, sends customers a combination of special offers and informational videos on how to look after their bicycles. Ebook Ebooks are in-depth resources that companies can provide their customers to cement their authority in a particular field. Ebooks demonstrate to customers that a business has substantial expertise, making them a preferred source of reliable information. Deloitte  is a professional services company that provides tax advice, management consultancy and strategy advice to firms all over the world. Its work is detailed, so it often uses ebooks to complement the work that it does with firms. The company’s clients can get bespoke advice direct from consultants and then refer to ebooks if they need a refresher once consulting is finished. A Better Way to Plan Your Content Distribution Strategy Sure the content distribution tracking spreadsheet included in this blog will do the job†¦ But, let’s be honest, the last thing most marketing managers need is another spreadsheet to add to their ever-growing list. The good news is, there’s a better way. Your entire team can collaborate, plan and execute their content distribution strategy with . No spreadsheets, no manual updating, no status updates. Just one amazing hub to plan it all. Here’s how it works: To start, add a new marketing project in by clicking the plus sign on your project kickoff date. Then choose the option entitled â€Å"marketing campaign† on the list. Next, add each individual content promotion and distribution item to your marketing campaign. Once you’ve added all the individual content distribution tactics, you’ll see a visualization of every element on your calendar. Everyone on your team will know exactly what is going live and when, and their tasks for each tactic. Goal Setting Goal setting is an essential aspect of your overall content distribution strategy, whether you’re trying to reach people through social media tools, external blogs, your website. But how do you set effective content distribution goals? Decide on The Nature of Your Goals Some organizations create content for the sake of creating content, thinking that it will put them at an advantage. But any experienced digital marketer worth their salt will tell you that the only way to drive things forward is to make sure that you're clear on why you’re distributing content in the first place. You may want to distribute content for the following reasons: Generate more leads Increase your conversion rate Improve awareness of your brand Increase customer retention To educate your audience Get more traffic to your website The content distribution strategy you choose will depend on your overall goals. A plan designed to improve awareness of your brand will be very different from one that hopes to increase customer retention or upsell customers on various products. Some businesses  try to be smart and align content with multiple goals, hoping to kill many birds with one stone. Companies create content that they expect will improve their ranking in search engines, generate a buzz on social media, increase awareness of their brand and boost leads. But trying to tick all the boxes rarely works and you may find that your content is less useful in certain channels than it would be had you stuck to a specific strategy. For example, you might create a wordy blog to help you rank for specific keywords in Google search.

International Production and Governance Essay Example | Topics and Well Written Essays - 2500 words

International Production and Governance - Essay Example The impact of recession on the global market and effect of economic crisis are also described. Global imbalance occurs only when the country’s economy goes through a terrific downfall or there is a sudden change in the political system. The government is then reorganized to pacify the existing problems and to improve the situation so that the country can revive to its normal form. U.S Economic Policy United States is considered as the super power due to its economic and political stability. The economic stability helps the country to overcome any sort of downturn and economic downfall. As most of the countries today depend on United States, the commitment to maintain a stable economy is considerably more when compared to other countries. The economic crisis and recession hit United States so hard that the country struggled to get back to a stable state. The political changes also had a great impact on the country’s economy. US economy is more vulnerable to economic down turns since the country relies on several other countries. When compared to all the other problems, the 9/11 attack was considered to be the most deteriorating problem in the United States. Though the country had a reliable government and political parties, it was difficult for the country to recuperate to the normal situation. (Wade, 2009). The country’s economy went through a bad patch and the government officials implemented various strategies to bring back the country’s economy to a stable form. Political Hegemony The political hegemony was vulnerable right from the days of the Cold war. From then America has been one of the very few countries which had the ability to fight with any continent. This created a sense of fear among the other countries. Though the country’s government was filled with political leaders from several parties, the development in terms of politics was unbeatable. The political administration before the 9/1 attack was considered to be best strategies since the country established a cordial relationship with almost all the countries in the world. Due to this factor, America was the most sought after nation in the world. The economic and political stability contributed to the country’s success in each and every field. The political hegemony and the dictatorship continued even after the Cold War. Generally a country which is economically strong tries to dominate over the other dependent countries. Since US had the capacity to control the countries which relied on it; the government took an upper hand in controlling the other countries. Due to this factor, the political hegemony started to invade America. The political hegemony was clearly visible from the political reforms that came into existence after the Second World War. The role of US in the global economy went through a drastic change by the election of Obama. Till then, U.S was the country on which most of the other countries depended. International or ganizations and multinational corporations are the highest rated corporate in the world. A country can easily operate with the company that is in America or London. The advancement in the information technology has led to a situation where countries like America rely on other countries to accomplish their business activities. Bill Clinton and George.W.Bush were the major reason for the America’

A paper for oceanography based off of the book called The Eskimo and Essay

A paper for oceanography based off of the book called The Eskimo and the Oil Man by Bob Reis - Essay Example The study of the oceans has enabled the understanding of the global climates and the trending climatic concerns such as the global warming and the possible impacts on the ecosystem dynamics and the life supporting atmospheric portion i.e. the biosphere at large. The atmosphere and the biosphere are interrelated through the natural processes of evaporation, precipitation and the natural heat exchange processes. At a general broad prospect, oceanography is divided into the following branches: 1. Biological oceanography This refers to the study of the ecology of the marine ecosystems with regards to their surrounding ocean environment. Marine biologists study the life in the oceans (marine ecology) and as well as the total organic production in the seas and oceans. The marine life consists of the floating or weakly swimming organisms known as planktons and rapidly swimming organisms referred to as nektons. Marine oceanographers map the floors of oceans, analyze the problems of the shore lines, and study the deposits and other sediments of the ocean floor and rock layers of the earth’s crust. Biological oceanography therefore looks into the influence of the ocean’s physical, chemical and the geological characteristics on the marine ecology or ecosystems. 2. Chemical oceanography (Marine Chemistry) This is the study of the Chemistry underlying the ocean environment and the processes of its interactions with the atmosphere. Chemical oceanography is looks into the chemistry of seawater, the major salts it contains, and other trace elements found in the oceans. 3. Marine Geology ( Geological oceanography) This refers to the study of the geology of the ocean floor with regards to the paleoceanography and the plate tectonics. 4. Physical Oceanography (Marine Physics) This is the study of the physical processes of the oceans such as the mixing, waves, tides, ocean currents, water transparency density and temperature; as well as under water acoustics and sound transmission. In his book, The Eskimo and the Oil Man: The Battle at the Top of the World for America’s Future, Bob Reiss is particularly concerned with the Oil exploration strategy by the Shell Company on the North Arctic coast of Alaska, focusing on the potential threats to the Ocean, impact on the marine ecosystems and the Americans living within the neighborhood. This intertwines all the mentioned branches of oceanography with views on the related impacts to the ocean and its environs. Reiss describes offshore oil exploration, which generally involves operations beyond three miles from the shoreline. This exploration has been especially facilitated by the continuous recession of ice at the coast of Alaska due to the changes in weather and climate patterns, a region that has been for many years covered by ice. Amongst other challenges of offshore exploration is the control of the dynamic changes in the temperatures and pressures when drilling across the rock formations in their strata deep beneath the ocean that may result in to dangerous oil-well blowouts that emit a buoyant plume of oil, produced water and natural gas. The ice recession at Arctic is a concern of the oceanography which tries to look into the prospective repercussions of offshore oil drilling activities on to the local and global climate. It also tries to explain the possible impacts on the surrounding environment as the ice continue to disappear. This phenomenon has been occasioned by global